![]() However, it is not a good idea to choose this type of logo if you are a newcomer to this sphere and have no recognition in the world. Its icon represents music track and a cloud, which symbolizes music storage. A perfect example is a music platform SoundCloud. When choosing an image, one should bear in mind that the picture will exist along with the brand. Lettermark logo is the best choice for it.Ī pictorial logo implies the usage of the image where both a brand name and an image should coincide with each other. For example, let’s take a famous organization NASA: the abbreviation NASA is much easier for perception than a long name National Aeronautics and Space Administration. With the help of abbreviating they can create a unique and interesting logo name. ![]() This type perfectly suits those companies or projects that have long names. ![]() Lettermark contains a combination of letters. Try to visit some art networks, where inspiration is striking from every corner and read more to find your own logo design inspiration. Keep on searching and do not stop on the initial 5 design sites. On the Internet, there are several sites that may help you create a logomark. There are several online courses, articles, and videos where you can find information about wordmark logo design. That is why it has to be designed appropriately and be as much attractive and original as possible. This term introduces and symbolizes your project, and it is the primary thing that catches your eye whenever you see a brand or company. No business would function and progress without the logo because it is one of the most important elements when it comes to starting up a business or a personal project. 04.For starters, let’s clear up what the logo is. The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark contains no text but is an image, icon or symbol that represents the company or brand. That’s less of an issue when it comes to designing a. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. ![]() This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce, or too long to work as a logo in most media. The CNN logo was designed by the late Anthony Guy Bost in 1980Īlso known as a monogram logo, a lettermark logo is again made of text, but based on the initials of the company or brand, rather than its full name.
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