This particular type of data is very important because it allows you to spot collaboration opportunities. Those traffic sources may be your website, Google searches, or other websites. Traffic source - external: as the name suggests, this metric shows you those specific places that direct viewers towards your channel and that are outside the platform. ![]() Traffic source types: this report is very important because it helps you understand if most of your views come from inside the platform, like YouTube search or suggested videos, or, on the contrary, from external sources, like your website or other social networks.The Reach report it’s also the section that offers you YouTube data analytics related to your channel’s traffic sources. Of course, how successful you are in retaining them and making them look like a pretty good part of your video is another situation.Ī high click-through rate can be generated by an inspiring choice of the thumbnail and a creative and catchy description that makes wise use of the proper keywords.īut after creating such high expectations, you have to make sure your content is good enough not to make your viewers stop watching after just a tiny part of the video. Having a high click-through rate means you’re really convincing your subscribers to take action and listen to what you have to say. The click-through rate is an important metric because it shows an active interest in your videos. The YouTube channel analytics available in the Reach section offer insights about: ![]() In a nutshell, it tells you how up your numbers are in a selected timeframe, integrating those metrics that marketers pay the closest attention to when doing their YouTube analytics reports. In the Overview section, you’ll find the following YouTube analytics data:Īs the name suggests, the YouTube Overview report summarizes your YouTube video’s performance. Start by entering YouTube Studio by clicking the profile icon in the upper right corner and accessing Analytics from your left dashboard. Youtube analytics guide and tipsīefore going into the core of YouTube data analytics, let’s start with something more basic: how to check YouTube analytics. The answers will come by checking your YouTube analytics.įrom audience insights to traffic sources and more, let’s have an in-depth breakdown of all the main pillars and data available through YouTube analytics. ![]() Therefore, it seems like marketers should not neglect the exposure potential that comes from having an active YouTube presence and a well-defined YouTube strategy.īut here’s the catch: creating a strong YouTube marketing strategy is done through a lot of testing to discover what kind of content your YouTube audience wants and expects from you. With the passing of the years, YouTube has grown into the prime destination for most of the video content created on the internet while also turning into the second largest search engine. These days digital marketing turns more and more into video marketing.
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